While Others Fall, University Loft Stands Tall Building Solid Wood Student Furniture (in the USA)

University Loft has been a leader in the college student furniture industry for more than 25 yearsCall it a sign of the times. Call it survival of the fittest. Call it market “rightsizing”. Call it what you will, but there has been a lot of change and contraction in the college and university furnishings industry. At University Loft Company, we’ve seen a lot of competitors come and go. Sometimes they merge, sometimes they reorganize, sometimes they re-brand. Sometimes they simply disappear, with nothing but rickety student furniture and a line of regretful furniture buyers left behind.

To those that failed to respect the market, and to those that underestimated the purchasing savvy of residence life administrators and furniture buyers, we say good riddance. To those that remain, we say two things: 1) thank you for making us work even harder to remain the college furniture industry leader, and 2) bring it! University Loft is up to the challenge.

What has made us the leading furniture provider to colleges and universities across America and around the world? Typically, we talk about things like our commitment to the environment, or the fact that we use the strongest solid wood, or that our construction techniques are second to none, or that the ULoft Tool-Less System makes changing your dorm room furniture configuration ultra-easy. And yes, all of these things are important. But above all else, what makes University Loft, well, University Loft, are our people. Sure, others say this, but how many of them have held a market leadership position for more than a quarter century?

If nothing else, remember this: while others in the college and university housing furniture industry fall, University Loft Company stands tall, after more than 25 years, still making the best college student furniture…and making it – with pride – in America.

We do it for you, and we do it with gratitude for your continuing support.


The ULoft Blog Team

About University Loft Company and our solid wood modular residence life furniture:

Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”

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