Have you heard about the IKEA Effect? According to Tulane University marketing professor Daniel Mochon,…
Continue ReadingThe word “bunk” can mean something good or bad. On the bad side, it can…
Continue ReadingAt University Loft Company, we’re pretty darn proud to say that our student dorm room…
Continue ReadingRock steady and dependable doesn’t have to be boring. Case in point: University Loft dorm…
Continue ReadingI love the TV Show “Shark Tank”. You know, the one where entrepreneurs and inventors…
Continue ReadingWhere can American college students find exceptional value? In universities like those in Kiplinger’s list…
Continue ReadingAt University Loft Company, we don’t just build cool student furniture for dorm rooms and…
Continue ReadingBeyond keeping you all informed about University Loft and their amazing solid wood dorm and…
Continue ReadingIt’s almost always at least a fleeting thought for high school seniors: should I go…
Continue ReadingEvery day on college and university campuses around the world, students study and sweat and…
Continue Reading