Have you heard about the IKEA Effect? According to Tulane University marketing professor Daniel Mochon, Michael Norton of Harvard and Dan Ariely of Duke, the IKEA Effect occurs when you attach more value to, and affection for, something you created…like furniture. For example, assemble an IKEA bookcase yourself and you’ll think it’s great. But is it possible to feel that admiration for your furniture without having to do all the initial furniture construction work? College students in dorm rooms across America and around the world know that feeling of pride very well. Let’s call it the ULoft Effect:
When you get on campus and discover your residence hall, your dorm room furniture has most likely already been set up for you. Looks good, right? Solid desk, sturdy dresser, comfy bed. But maybe something doesn’t seem quite right. Maybe the dorm furniture configuration isn’t quite to your liking – or to your roommate’s liking either. What to do? (This is where the ULoft Effect comes in…) Simply rearrange your room! Bunk your beds or tuck a desk and dresser beneath an elevated – that is, a Lofted bed. Thanks to University Loft and our solid wood residence life furniture, there are dozens of possible arrangements. Best of all, with our Tool-less System, University Loft makes it easy to get the dorm room configuration you’ll absolutely love! We’ll build the furniture; all you have to do is make it your own!
So, again, here’s the process: See, plan, configure, sleep, study, live, love. It’s the ULoft Effect. But you can only get it if your college or university uses University Loft student residence life furnishings in the dorm rooms. They do, don’t they?
Want to learn more? Contact us today at 800-423-LOFT (5638)!
The ULoft Blog Team
About University Loft Company and our solid wood modular residence life furniture:
Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”