Strength. Power. Endurance. If that sounds a lot like a triathlete, we are on the same page. It’s a comparison to the wood University Loft selects to handcraft our furniture for you, it is strong, powerful, and durable. It runs the race and endures until the end. It’s like oak in many ways. It’s strong, and it’s every bit as gorgeous as oak, but oak has nothing on our EFT.
EFT is also known as Environmentally Farmed Timber or Hevea Brasiliensis. The trees grow to maturity in just six years but can live up to 100, whereas it takes an oak tree about 30 years to grow. During their lifespan, they produce latex. Then at the end of their life, they are cut down and used for their hardwood. This is what makes up the furniture University Loft builds. We know that the oak trees are mighty, but the EFTs are mightier. In independent tests, EFT came out stronger than the Northern Red Oak. We know that oak grain is beautiful, and EFT is as beautiful as oak. University Loft selected Environmentally Farmed Timber as the wood they use in their furniture products because it is strong, will endure hardship, has a beautiful grain, and lasts long so that you will get years of delight from the furniture you purchase from ULC. You won’t find this wood splitting on you. The choice in what type of wood to use was easy. Uloft chose a timber that would provide you the best value and last for years to come.
Take a look at more of our EFT, handcrafted furniture that is beautifully laid out in our catalogs. If you have any questions, you can contact us here or give us a call at 800-423-LOFT (5638). A qualified ULC representative will be ready to help you. If you need something in a hurry, ask about our Quick Ship Program. We want your business.
“At University Loft, we are committed to being responsible to your unique needs, your individual concerns, and your furniture buying challenges. Whether you are a residential consumer choosing a bedroom set for your children, a procurer of furniture for military housing, or a college residence life furniture buyer, we are committed to making your furniture buying experience more satisfying.”—James N. Jannetides, owner and founder of 
University Loft Company.
President of University Loft, Jeff Carlson, and his team of innovators have an amazing year lined up for you. Stay tuned to see what’s new, what’s happening, and what’s improving at LOFT!
Until next time ~ Ginger Bock