I’ve started reading the book How We Decide by Jonah Lehrer. In the book, Lehrer describes the fundamentals of human psychology when it comes to how we choose to buy the things we do. If I’m picking up the early cues correctly (and remembering snippets of learning from my Psych courses back in the day), buying decisions apparently happen either rationally, emotionally, or by some combination of the two. In other words, emotion can influence rationality and vice versa. At University Loft Company, we encourage college housing administrators and student furniture buyers to use both influences. In other words, we’re confident that buyers will find University Loft furniture for student housing to be both the rational choice and the best emotional choice.
As Jeffrey Gitomer says in the Little Red Book of Selling, “People don’t like to be sold, but they love to buy.” I’d take that a step further to say that people don’t like to be sold the wrong product for their needs, but they love to make a wise choice that feels right.
Rational criteria: The rational thinker and buyer looks at things like quality and durability. University Loft student furniture excels in both areas. ULoft student furniture is made from solid wood using a type of Environmentally Farmed Timber (EFT) that is stronger than Northern Red Oak. Smart. Rational. University Loft furniture for students is also built to last, using the best furniture construction techniques like English dovetail joints in our desk and dresser drawers.
Emotional criteria: The emotionally motivated buyer considers “feel good” qualities. Again, ULoft to the rescue. University Loft furniture for students is modular, so it can be configured in myriad ways that are perfect for virtually any dorm room. It fits. It feels good. ULoft furniture is also the feel-good environmental choice. Remember that EFT? University Loft student furniture is the environmentally-friendly student furniture choice. And doesn’t buying green student furniture make you feel good? Sure it does!
So no matter which criteria you use when buying dorm room or on-campus furniture for college and university students, we’re sure you’ll agree that University Loft student furniture is the best choice. Take a closer look. You’ll feel smart (and all “warm and fuzzy” inside).
The ULoft Blog Team
About University Loft Company and our solid wood modular residence life furniture:
Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”