The thing about furniture is that it tends to stay in one place. For this reason, the traditional expectation is that customers would come to visit the furniture, and the furniture would not go visit them.
Of course, we love when people come to see us. For our customers’ convenience, University Loft has traditional showrooms in Greenfield, Indiana; Morristown, Tennessee; and Bentonville, Arkansas. These showrooms go well beyond traditional expectations—they really offer visitors an up-close look at a lot of great furniture, as I’ll discuss in my next post.
Where we really go above and beyond expectations, however, is with our mobile showroom. As you can see from the photos, it’s a large truck… with a showroom in the back!
We use the mobile showroom to show customers specific furniture for college residences. We drive it to student events to get their thoughts on our new college dorm room solutions. And we use it in a number of other creative ways to help demonstrate our solid wood furniture and modular furniture.
So the next time you see our mobile showroom on a college campus near you, don’t just walk on by. Step inside and check out our latest vision for enhancing the dormitory environment!
The ULoft Blog Team
About University Loft Company and our solid wood modular residence life furniture:
Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”