It’s flattering when others in your industry aspire to be as good as you. It can be taken as a compliment, I guess, when your competitors look for ways to knock you down in order to elevate themselves. And yes, it’s high praise indeed when words like these words are so routinely spoken: “We’re just as good as University Loft.” Can’t blame ’em for trying, eh? But when it comes to getting the best college residence life furniture, there’s simply no substitute for University Loft. Why? Because for more than 25 years University Loft has led the way with student furniture that is functional, environmentally-friendly and provides the best overall quality.
First in Functionality
University Loft furniture for dorm rooms and student apartments was born from the need for superior functionality. James Jannetides was a college student himself when he saw the need to create space in his dorm room. Where others might have just wished for a better way, James made it happen and University Loft was born. Now, more than 25 years later, ULoft residence hall furniture is still the best choice when you need to maximize dorm room space without sacrificing flexibility and personalization.
The Environmentally Responsible Choice
From early on in University Loft’s history, environmental responsibility has been a cornerstone of the way we do business and the student furniture we produce. ULoft college furniture is made from a type of Environmentally Farmed Timber, or EFT, that is fast-growing and can be tapped for a type of rubber used in the production of latex during its growth cycle. Couple that with the fact that University Loft plants more trees than it harvests and you have a clear choice for environmental leadership in the college furniture industry.
The Quality Leader
The wood used in University Loft student furnishings is more than just environmentally friendly. It’s also stronger – 4 times stronger, in fact – than the Northern Red Oak commonly used in furniture production. That, plus our industry standard furniture construction methods, means that ULoft student furniture withstands the wear and tear of college living.
So yes, we’re flattered by the imitators. But the next time someone says their student furniture is as good as University Loft’s solid wood modular furniture for residence halls and student housing, just hold up your hand and stop them right there. You’ve heard it before, you’ll hear it again. But there is still just one University Loft.
Bob
The ULoft Blog Team
About University Loft Company and our solid wood modular residence life furniture:
Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”