All My Children Brings Back the Drama, But University Loft Takes the Drama Out of College Furniture Buying

Erica Kane might not have reappeared yet, but (many of) the denizens of fictional Pine Valley have been brought back to life (it is a soap opera, after all)! The new version of All My Children can now be found online via Hulu, Hulu Plus and iTunes. The resurrection of this soap goes to show that classics CAN be updated. This lesson should be obvious from the history and example of University Loft Company. More than a quarter century after founder and CEO James Jannetides created the first loft bed at Southern Illinois University, University Loft continues to innovate and update the classic loft bed and dorm room essentials that make today’s college campus residence life experience the best it can be.

Of course, because choosing University Loft furniture for student residences is such a “no-brainer”, ULoft has pretty much taken the drama out of buying student furniture. We’re confident that no other college furniture manufacturer can match the ever-improving style, selection, features and livability of University Loft dorm room furniture. But to me, the appeal of ULoft furniture goes even deeper than superior solid wood construction and easy-to-personalize modular design; University Loft furniture is also the feel-good, eco-friendly choice. Choosing University Loft student furniture means no drama for the planet, no drama for college residence life housing administrators and furniture buyers, and no (extra) drama for students in the residence hall.

So we’ll continue to update our classic student dorm room furniture, but we’ll leave the drama for the soaps.

Want to learn more about the drama-free classic college furniture from University Loft? Contact us today at 800-423-LOFT (5638)!


The ULoft Blog Team

About University Loft Company and our solid wood modular residence life furniture:

Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”

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