Independent Thinking and Independent Testing Factor Into University Loft’s Success

James Jannetides University Loft Company CEO

University Loft Company CEO James Jannetides

Independence Day each year is a great time to celebrate our freedoms and honor our American heritage. The very concept of independence is one we take for granted, perhaps, but it remains essential to the American ideal. It’s also an important factor in the quality philosophy and the success of University Loft Company’s solid wood modular furniture for college and university dorm rooms. Here’s what I mean:

University Loft Company was born from independent thinking. Just like our nation’s founding fathers, University Loft’s founder, James Jannetides, had a better idea while a student at Southern Illinois University. It was there, in his dorm room, that James conceived the idea to elevate his bed so other dorm room furnishings could be positioned beneath to maximize space. While other independent thinkers might have stopped there, James forged ahead and soon had hundreds of SIU students using his loft bed system. And just like that, University Loft Company was born.

Over the years, University Loft has continued to improve, refine and innovate our college residence life furniture products. Today, our solid wood modular dorm room furniture is found in more than a thousand colleges and universities around the world. Part of our residence life success is surely due to the fact that our hardwood furniture material has been proven stronger than the oak used by many other manufacturers. In fact, it was proven stronger in independent (there’s that word again) lab testing.

In those tests, University Loft Company compared a complete range of our case goods against a national competitor. During these tests at Federal Testing Laboratories, the products endured repeated cycles of pressure at a certain weight. Time and time again, University Loft’s furniture products continued to excel while our competitor’s products failed. Simply put, our super-strong environmentally farmed timber, coupled with our superior construction techniques, make for better dorm room furniture.

Independent thinking. Independent testing. As an American company that supplies modular student dorm room furniture to students around the globe, University Loft Company is proud to operate according to these great American ideals.

Want to learn more about University Loft’s made-in-the-USA student furniture? Contact us today at 800-423-LOFT (5638).


The ULoft Blog Team

About University Loft Company and our solid wood modular residence life furniture:

Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”

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