Telling secretsI saw an article recently that listed the top 25 user passwords people enter to keep their data safe from one application to another. Perhaps not surprisingly, these are not always hard to guess, with typical passwords including, well, password, 123456, 654321, qwerty and admin. If you are using one or more of these passwords, you might want to opt for something a little harder for a ne’er-do-well to discover. What does this have to do with University Loft Company and our solid wood student dorm room furniture? Simply that it reminds me of the old “Password” game show where contestants work with celebrities to guess the password based on single-word clues from their partners.

So if the password were “University Loft college furniture”, what might some of the clues be that could lead a contestant to the right conclusion? Here are some that I think might work well:

Dorm (University Loft furniture was born in a dorm room and still makes residence life better in dorm rooms across America and around the world every day.)

Room (Not only does this clue help zero in from the Dorm clue, it also means space, and University Loft furniture is great at maximizing space in the dorm room.)

Furniture (Frankly, with these first three clues, Dorm + Room + Furniture, any knowledgeable Password contestant would likely blurt out “University Loft!” After all, University Loft is practically synonymous with dorm room furniture.)

Configurable (…as in modular, as in customizable, as in personalizable. Yep, University Loft college furniture is all of these and more!)

Cool (After all, University Loft Company is known as the “Makers of Cool Furniture”. Our innovations for college residence life furniture are practically legendary.)

Strong (Simply put, University Loft furniture uses one of the strongest hardwoods in the industry. Our Hevea Brasiliensis hardwood has been proven to be stronger than Northern Red Oak!)

Green (Our hardwood is also environmentally friendly. It grows fast, meaning that we can harvest and replant again and again, using far less land for our timber than competitors.)

At this point, it should be pretty obvious that… “The password is University Loft.”

Need more clues to the styles, features and benefits of ULoft’s college furniture? Click here or contact us today at 800-423-LOFT (5638).


The ULoft Blog Team

About University Loft Company and our solid wood modular residence life furniture:

Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”

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