Look Fast and You Might See University Loft Furniture on TV

TV Graphic University LoftWhen you share information for and about the college experience and university residence life, you tend to notice when others do the same. The other day I happened to catch a television commercial for Indiana State University, extolling the virtues of ISU campus life at the Terre Haute, Indiana school. As TV spots so often do, it included dozens of don’t-blink-or-you’ll-miss-them images: classrooms, students, campus landmarks, and yes, a dorm room. I had to look sharp, but it was clear that the ISU dorm room shown had University Loft student furniture on board.

It’s not surprising, of course, to see University Loft furniture for residence halls show up in academic and campus-related advertising. After all, University Loft Company supplies furniture to more than 1,200 colleges, universities and affiliated campus housing providers across America and around the world. Colleges tend to choose University Loft furniture for many reasons, including our modular and easily-configurable designs, our super-strong and environmentally friendly hardwood, and our superior construction techniques that yield industry leading strength and durability. These and other reasons mean that University Loft furniture is always ready for its close-up!

So when you see a college television commercial pop up on your big screen, look sharp. Chances are pretty good that you’ll catch a glimpse of dormitory living and University Loft furniture. And if the college ad doesn’t show the interior of a campus dorm room? Well, it might be because they’re at least a little ashamed to admit that they don’t use University Loft student furnishings.

Want to learn more about University Loft furniture for college? Contact us today at 800-423-LOFT (5638)!


The ULoft Blog Team

About University Loft Company and our solid wood modular residence life furniture:

Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”

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